Snapshot

Sugar Enhancer are a type of food additive which have the ability to enhance the taste of food and beverages. Sugar Enhancer are one of the most widely used flavor enhancers. Sugar Enhancer provide a perception of sweetness and used in reduced added sugar products to enhance the mouthfeel. SSugar Enhancer don’t provide a sweet taste of their own, instead, they increase the sweet sensation of traditional sweeteners. Sugar Enhancer work by interacting with the sweet receptors present on the tongue. These receptors once switched on by a sweetener remain in an activated stage due to the Sugar Enhancer making the receptors respond to a lower concentration of sweetener.

Factors which are driving the sweetness enhancers market mainly include providing additional sweetness to citrus-flavored products, elevation in the perception of sweetness and adding back the mouthfeel which is often lost due to lower sugar content in food products. Sugar Enhancer are widely used in amplifying the sweetening effect in high fructose corn syrups. Sugar Enhancer are also used for reducing the artificial tastes associated with the non-nutritive sweeteners.  The trend of a healthy lifestyle has surged the demand for food products with low-calorie content. Sugar Enhancer enable the manufacturers to meet the consumer demand for lower sugar and calorie products. Apart from reducing the calories, sweetness enhancers also reduce the costs associated with the commodity sweeteners. Specifically designed sweetness enhancers for gums have been developed which release the sweet flavor of aspartame throughout the chew. These factors have influenced the consumers for using the sweetness enhancers thus, leading to penetration into the food and beverage industry at a high rate.